Saturday, June 11, 2011

Google wading deeper into clean energy domain

Google has already been active in the area of clean energy technologies and now it seems to take another step forward as there are five renewable-energy engineer job openings listed on Google's job site, including a top manager post. The job for these openings will be to develop disruptive new technologies that dramatically lower the cost of renewable electricity with the goal of making renewable energy cheaper than coal within a few years.

The other job openings specify skills in designing and prototyping utility-scale renewable-energy systems. Google is seeking people able to assess and create different renewable-energy technologies with the potential to be cheaper than coal-generated electricity, including solar, wind, enhanced geothermal, and other breakthrough technologies. There are other jobs for making Google's operations more sustainable with efforts like reducing its energy use and achieving the corporate goal of carbon neutrality.

If we look at the past, Google had launched its renewable energy cheaper than coal initiative in 2007 and Google also invested in some start-ups working in this domain. In April, its Google Energy subsidiary invested directly in a wind farm in Oklahoma located near a planned Google data center. Altogether, Google has also invested more than $400 million in renewable energy, including a large wind farm in Oregon and a large solar project in California earlier this year. Through its philanthropy Google.org, Google invested in start-ups, including high-wind company Makani Power, enhanced geothermal companies, and solar company BrightSource Energy, which filed to go public earlier this year. The company also developed PowerMeter, a home energy monitoring Web application, the only energy-related product Google has released. In 2010, Google's green-energy czar Bill Weihl said that engineers had built a prototype of a sun-tracking mirror called a heliostat which could lower the cost of solar energy.

By expanding its hands towards innovative technologies in renewable energy domain, Google shows its bigger idea beneath.

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