Throwing the image of being just an Information Network out of the window, twitter is now entrenched in serious competition with Facebook for the much grander social networking crown.
After the announcement of native photo and video sharing to twitter, it won its biggest product win when Apple announced that iOS 5 would include deep Twitter integration. Which means that more than 200 millions people using iPhones, iPads and iPod Touch devices or at least those who will upgrade it to iOS 5 will have the ability to do things like post photos, videos and links to Twitter with a single tap. Application developers will also be able to add this type of functionality to their iOS applications, further accelerating the impact of their partnership.
Though, application developers can still build Facebook integration into their iOS apps, but by making Twitter the default in apps like Camera, Safari and YouTube, Apple has dictated where millions of pieces of content will invariably flow. On the other hand, with the native photo and video sharing Twitter is positioned like never before to capitalize on that content and keep people on its site, and in turn challenge Facebook where it dominates like no other.
It seems that twitter is changing its image into a social network and the iOS 5 tie-up gives it a upper hand. Though facebook could also tie up with Apple in this roll-out but for time being, Twitter's iOS win is a symbolic victory over Facebook that signals the company's growing ambitions as a social network.
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