Wednesday, April 17, 2013

Royal Enfield Bullet 500 launched in India for INR 1.53Lacs

Royal Enfield has now officially launched the new Bullet 500 in India. In India, the Bullet brand of motorcycles enjoys quite a cult status and has been synonymous with toughness and dependability. Such has been the ruggedness quotient of the bike that it has been associated with the Indian Army since 1955. The new Bullet 500 is an attempt to provide the aficionados with a perfect amalgam of iconic design and modern technology.

The latest avatar of the iconic Bullet is powered by a carbureted 500 cc Unit Construction Engine (UCE) that has a very healthy torque figure of 40.9 Nm. Talking about the modernity, the new Bullet 500 comes equipped with modern day features such as front disc brakes, electric starter and rear gas shock absorbers. At front, the bike is equipped with 130mm telescopic front suspensions. The piece de resistance on the new Bullet 500 is the hand-painted tank that invokes a sense of nostalgia. The headlamp cluster too has the traditional Bullet styling. Combined to this authentic Bullet design detail is the 55w headlamp that should enhance the visibility during night riding.

The Bullet 500 goes on sale with a sticker price of INR 1,53,855/- (on road price for Delhi).

The Royal Enfield Bullet 500 will be launched in a phased manner across the country. Initially the product will be launched in Punjab, Haryana, Chandigarh, Delhi-NCR and Kerala which have traditionally been the best markets for the Bullet.