The latest US market survey shows a slight slip for iPhone and up-rise of Android causing a tough contest between the two smartphones. Android's popularity has increased at very fast rate and people are taking it as Windows for mobile platform.
Last summer(2010), one-third(33%) of U.S. consumers who were planning to purchase a new smartphone preferred iPhone and one-fourth(25%) planned for Android. Third place was occupied by BlackBerry with 13%. But the last month(March 2011) survey shows how things have changed now with 31% people preferring Android against iPhone with a slight slip on 30% with BlackBerry down to 11%.
As an outcome to this, it has become very tough to predict with any level of certainty which mobile devices will be popular in the future. And because of this variability, it's likely that companies which develop mobile services and content will increasingly deliver their offerings via a mobile web browser, rather than via native mobile apps designed to run on a specific mobile platform because developing several versions of a native app is a big, costly software development and maintenance effort. Making browser based application will make the software able to run on all the platforms but being browser based will restrict them to use certain features which are very native to the platform.
Another outcome of this tough race is the elimination of Windows Mobile from the market falsifying all prediction for Windows Phone 7 to be the #2 smartphone platform worldwide by 2015.
Last summer(2010), one-third(33%) of U.S. consumers who were planning to purchase a new smartphone preferred iPhone and one-fourth(25%) planned for Android. Third place was occupied by BlackBerry with 13%. But the last month(March 2011) survey shows how things have changed now with 31% people preferring Android against iPhone with a slight slip on 30% with BlackBerry down to 11%.As an outcome to this, it has become very tough to predict with any level of certainty which mobile devices will be popular in the future. And because of this variability, it's likely that companies which develop mobile services and content will increasingly deliver their offerings via a mobile web browser, rather than via native mobile apps designed to run on a specific mobile platform because developing several versions of a native app is a big, costly software development and maintenance effort. Making browser based application will make the software able to run on all the platforms but being browser based will restrict them to use certain features which are very native to the platform.
Another outcome of this tough race is the elimination of Windows Mobile from the market falsifying all prediction for Windows Phone 7 to be the #2 smartphone platform worldwide by 2015.
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