Friday, April 22, 2011

Google and Bing still blaming each other

While all search engines are busy optimizing their algorithm to address all our requests, two popular search giants Bing and Google are upbraiding their competitors.

Very recently, an executive for Bing(Microsoft's search engine) recently accused Google of stealing its ideas for designs and products. That followed an allegation by Google that Microsoft was monitoring Google search queries in an effort to copy its results pages. The blame game is getting more common day by day. This war of words is getting even bigger as Bing appears to be eroding at least some of Google's dominant market share.

Google controlled 64% of the U.S. search market in March, down from 67% in February and almost 70% in December 2010, according to market research firm Experian Hitwise. Bing-powered search, which includes Yahoo!, rose to 30% of the market in March, up from 25.7% last December.

Google has added new search interfaces in the last couple of months that target specific categories. For example, a search for "chicken noodle soup" offers a recipes browser, and a query for "Dark Knight Rises release" places a "best guess" about the movie's opening date at the top of the page. These tools try to predict what information the user is searching for and give them an answer more quickly, without having to click through multiple pages. But Bing says this kind of methodology has been a priority for Bing since its inception.

Bing launched in 2009 amid an advertising bonanza billing itself as the decision engine. Since then Microsoft is having an eagle eye on the global search engine market and Google is the major competitor and in fact a dominant of this sector. So this audacious response from both the IT giants is very much obvious. The game is ON, lets see who comes out with the best.

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