Friday, June 17, 2011

Falling facebook growth rate in north america

Facebook, the sensational social networking giant is streaming towards 700 million users but it seems that it has tapped out its potential in North America. As per the data from Inside Facebook, site has lost more than 7 million active users in the United States and Canada last month.

On the other hand, the origin of Facebook - Mexico added about 1 million users last month but the falling growth rate in North America supports the news of Facebook losing users in some of the regions. This can be a vital question on overall growth rate of Facebook.

This June, Facebook reached 687 million users at the beginning but the growth rate seems to be falling from 20 million per month last year to 11.8 million this year. The United Kingdom, Norway and Russia are other countries where Facebook was adapted relatively early in its existence, each dropped by about 100,000 active users in May. Still, expansion continues as Facebook focuses globally. Major population centers like Brazil, India and Argentina all saw growth of more than 5 percent in May, with Brazil leading the way, jumping from about 17 million users to about 19 million.

As stated by Facebook, once the user count reaches around half of the country population, growth rate generally slows to a halt and there are some seasonal changes as well which may affect its popularity.

Whatever be the case, Facebook has always been managing its stalls and loses with heavy gains in heavily-populated developing countries like Mexico, Brazil, India and Indonesia. Apart from these, moving into China will be one clear way to insure its goal of reaching 1 billion active users.

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