Embeeded Industry pillars : from IVI to Android

IVI

Nowadays Embeeded Industry is on its inflection point after last two years of flat growth. The biggest key at this point is In-Vehicle Infotainment (IVI). Large automobile players including BMW and Mercedes are investing heavily into it and is working in close collaboration with Intel and other giants followed by numerous mid-sized companies. On the other hand, solar power based stations in rural areas is an idea that is picking up. I think in the network infrastructure side people are thinking about how to cater to increasing demands of the rural market, thus seeing a sweet spot for themselves. Finally, the biggest driving force for the embedded industry is Android. With the smart phone market taking off in a big way, with Android, the possibilities is unlimited.

While the future does paint a rosy picture for this industry, it is still struggling with a big challenge – dearth of quality professionals. The industry, especially the embedded one, has a shortage of quality engineers who can conceive an idea. For the engineers today understanding the complete product itself is a challenge. Though most companies are looking at university models of evangelizing technology, a lot remains to be done. The other challenge is inability of Indian companies to develop a product that is global in nature. When can we see another Huawei in India?

Perhaps this is where entrepreneurship plays an important role. The next killer product in this space will probably from a startup. From an entrepreneur stand point it is extremely important that we come up with an idea for next generation product that the world can embrace. To start with they need to capture window that major MNCs are struggling with. If they get the right idea and timing for the product there will be no holding back.