This is the more or less life of all of us living in India. Right after you wake up, you are likely to sip Tata tea, make early morning calls on your Tata mobile phone and take a Tata sedan to work. There is a good chance that you will be wearing a Tata watch or shoes sold by Tata as well. Back home, you may be leaving your wife and children surfing more than 100 channels on the local direct-to-home television system launched by Tata along with Star.
Your children may work in any of the Tata companies which already employ nearly 250,000 people or opt for higher studies at a science or social sciences school run by the Tatas. If you fall ill, you might head to the nearest Tata hospital. If you are growing up in India, the smoke-belching Tata buses and trucks are among the first vehicles you will ever see in the cities and countryside.
There is no other Indian business conglomerate which quite dominates the lives of middle-class Indians the way Tata Group does with its 96 companies, seven business divisions. Its turnover of $21.9bn, unsurprisingly, equals nearly 3% of India's gross domestic product (GDP).
Analysts call the group a "model of good behaviour".
It introduced leave with pay in 1920, 25 years before it became law in India. It set up a provident fund for employees in 1920, 32 years before it became law in India.
After spending about $1.5bn buying foreign companies and ensuring that some 30% of its revenues are generated outside India, the group is fiercely taking advantage of the globalised economy. The figures itself state the contribution and dedication of TATA group in the uplift of Indian economy and growth.
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