Friday, April 15, 2011

Why 3D TV failed to capture our living room

3D TV
It has been a long one and a half year since the evolution of 3D TV but it has never succeeded to capture the market. Started by Sony and Panasonic and later joined by several other companies, the technology failed to attract customers globally.

Here are the top two reasons why the 3D display could never became a favorite at living room :

1. Purchase Cost :
One year back, when the technology was just out in market, most of the people complained about the high cost of 3D TV being he main reason why the technology is not yet common. But this is not the case now, as the price of a typical 3D plasma TV which cost around $3000 one year back is now for only $1200 in the market and that too in various sizes and varities. So the purchase cost is no more the top reason.

2. Wearing Glass :
3D Glasses
People also complained about wearing glasses to watch 3D display being a serious knack while watching TV for entertainment. Most of people prefer to work on their laptops or reading news-paper while watching TV. But wearing the 3D glasses prevents them from this multitasking. Apart from this, the rechargeable shutter glasses costing around 120$ is a weird thing which you can wear for long time. Though there are some glasses which look exactly like a sun-glass and are very comfortable.

To eliminate these reasons, the research is on for a glass-free 3D front. Toshiba started selling a glasses-free TV in Japan in December, but it's at the rather unenticing size of 20 inches. Another TV maker, Sharp, is also working on glasses-free models, but like Toshiba's current offering, size is an issue. The 3.8-inch and 10.6-inch prototypes the company showed last fall worked rather well, but at the current size they're much better suited to mobile devices than a living room. 
Glass Less 3D Front
There's a lot of research being done on the glasses-less 3D front. A good indication of how important this area of technology is going to be? Apple is also one of the companies researching it, as shown by the patent the company filed late last year. But it's still not ready for prime time. Or mainstream audiences. Size is the main issue in glass-free 3D as 3D looks glamorous only on bigger display. Bigger is better here.

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